{"id":59,"date":"2004-05-18T22:12:34","date_gmt":"2004-05-19T05:12:34","guid":{"rendered":"http:\/\/thecyberwolfe.com\/blog\/?p=59"},"modified":"2004-05-18T22:12:34","modified_gmt":"2004-05-19T05:12:34","slug":"hit-em-where-it-hurts","status":"publish","type":"post","link":"https:\/\/thecyberwolfe.com\/blog\/2004\/05\/18\/hit-em-where-it-hurts\/","title":{"rendered":"Hit &#8217;em where it hurts"},"content":{"rendered":"<p>According to an article on <a href=\"http:\/\/www.cnn.com\/2004\/TECH\/internet\/05\/18\/llbeanpop.ups.ap\/index.html\">CNN.com<\/a>, <a href=\"http:\/\/www.llbean.com\/\">L.L. Bean<\/a> has discovered that people visiting their website were being served pop-up ads &#8211; from their competition. Not an uncommon occurence, however L.L. Bean&#8217;s response is: they are suing the owners of the ads.<\/p>\n<blockquote><p>By creating ads that appear when Internet users visit L.L. Bean&#8217;s Web site, retailers Nordstrom, J.C. Penney, Atkins and Gevalia have traded on the company&#8217;s name and infringed on its trademark rights, said Mary Lou Kelley, vice president for E-commerce at L.L. Bean.<\/p>\n<p>&#8220;These advertisers are illegally poaching on L.L. Bean&#8217;s trademark,&#8221; Kelley said. &#8220;Using our trademarked name as a trigger to which you want to serve your ads causes customer confusion and crosses the line into trademark infringement.&#8221;<\/p><\/blockquote>\n<p>L.L. Bean is taking a new approach here by suing the customers of Claria Corp, the company that codes the tracking and pop-up malware. <\/p>\n<p>Kick &#8217;em right in the pocket, boys!<\/p>","protected":false},"excerpt":{"rendered":"<p>According to an article on CNN.com, L.L. Bean has discovered that people visiting their website were being served pop-up ads &#8211; from their competition. Not an uncommon occurence, however L.L. <a class=\"more-link\" href=\"https:\/\/thecyberwolfe.com\/blog\/2004\/05\/18\/hit-em-where-it-hurts\/\">Continue Reading &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-59","post","type-post","status-publish","format-standard","hentry","category-geekery"],"_links":{"self":[{"href":"https:\/\/thecyberwolfe.com\/blog\/wp-json\/wp\/v2\/posts\/59","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecyberwolfe.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecyberwolfe.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecyberwolfe.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecyberwolfe.com\/blog\/wp-json\/wp\/v2\/comments?post=59"}],"version-history":[{"count":0,"href":"https:\/\/thecyberwolfe.com\/blog\/wp-json\/wp\/v2\/posts\/59\/revisions"}],"wp:attachment":[{"href":"https:\/\/thecyberwolfe.com\/blog\/wp-json\/wp\/v2\/media?parent=59"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecyberwolfe.com\/blog\/wp-json\/wp\/v2\/categories?post=59"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecyberwolfe.com\/blog\/wp-json\/wp\/v2\/tags?post=59"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}